Shifting thelanguage we use in housing

WYL strives to empower residents and inspire home providers to create a more transparent rental industry.

Centering humanity at the heart of housing

Our platform enables renters to share anonymous feedback and reviews that are turned into analytics and insights, guiding home providers to enhance the residential experience with higher-quality service.


Reforming the language around landlords is one of the many steps we're taking to challenge narrow ideals in housing as we work to advocate for more inclusion and transparency in the rental industry.

5.0

Overall Resident Experience

4.0

Management score

Home Provider

(hohm pruh-vahy-der)

noun

An owner/operator who views their resident(s) as human first, and deserving of respect and dignity. They see their residents as part of the solution and not a part of the product.

"The staff is helpful and welcoming!"

Why we use the term Home Provider

"Changing a term or name will not fix the problem alone, but if we’re going to have any shot at shifting the behavior of the industry, it’s imperative that we first remind the players in it that their actual job is to provide homes for humans."

Ofo Ezeugwu,

CEO and Founder

‘Home provider’ has received official recognition from the Dictionary:

“Home provider is sometimes used as an alternative to the word landlord.” 

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